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Perhaps the last thing which would surprise James Bond


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  • Baccarat Hall of Fame Member

Ellis has regularly tried to drive home the message that Baccarat "profits" are skyrocketing for the casinos.

And even James Bond might be surprised by these numbers recently released by the LAS VEGAS CONVENTION AND VISITORS ASSOCIATION.

(1) Las Vegas "Gaming Win" , in $$ billions, from all gambling devices ( Year, Total $$ profit "all gaming", BAC only $$ profit , # of BAC tables in Nevada)

1992 $6.2BB $291MM 59

2003 $9.6BB $366MM 90

2008 $11.5BB $773MM 194

2013 $12.0BB ( est) $1.56BB 285

Notes:

(a) Baccarat tables projected statewide open in 2014 = 331

(B) In 2013, there were 1,347 blackjack tables on the LV strip generated $835 MM casino profit, while just 285 Baccarat tables generated $1.56 BB profit

© Las Vegas Visitors from China have risen from 87,000 to over 280,000/year in the last 20 years

(d) Visas issued rose from 502 to 8,567 in 2013

(e) In 2013, all gamblers wagered a total of $11.3BB on Baccarat in Nevada ( compare it with the " gaming win" above)

(f) In 2012 , Chinese "visitors" to Vegas represented only 5.1% of the total amount of international visitors to Las Vegas

Conclusions, as I see them ( for fellow BTC participants , AND our forum's "founding fathers") ...I AM SURE THERE ARE MANY OTHERS ELLIS AND KEITH HAVE ALREADY CONTEMPLATED!

(aa) you better stay 'sharp' on your BAC skills if you want to "keep your shirt on"

(bb) BAC is the most important "profit" game to Vegas, outside of Slots ( but BJ players still far outnumber BAC players, so how long do you think it will be before you start seeing other BAC websites "popping up" ??)

(cc) there maybe a huge, huge "hole" in the market for those who can develop effective blackjack strategies for BJ, and promote them wisely and "with results"

(dd) While "WhatHappensInVegas,StaysInVegas" is likely Wikipedia fodder, and has a nice ring to it, we all know these "stats" are just a "microcosm" of what is happening all over the gambling capitals of the USA market...

IMPORTANT MESSAGE TO ELLIS AND KEITH:

(aaa) This is Pandora's box. Do you dare open it? Or do you leave well enough alone, keep making "patchwork repairs" and find a person like MP with the vim-and-vigor to carry the mantle...( there is no right or wrong answer ... everyone owns a business faces these types of ST/LT challenges/opportunities/potential pot-holes daily...)

(bbb) Can you handle/do you want to handle the traffic from 3,4,5 different websites? Likely that is what it would take to really amp-up the inflow/outflow needed to ensure market leadership....The outliers are used to feed into the main site...( Keith- not telling you anything you do not already know.)..Question is, do you want to "cater more" to those driving the business? Means Multi-lingual instruction, kind of like "baiting-the-hook" for Striper, vs. Catfish or Swordfish...It's just plain different...

I know this is "Just Vegas, Just Nevada" info...but, realistically, I am challenging the market leader to identify how it will maintain it's " leadership position" in a rapidly changing environment...

Like Clint Eastwood's Dirty Harry said many, many years ago:

" So, are you feeling lucky? Well are you?"

( live from Las Vegas...kachatz1...remember, I'd rather be "good", than just "lucky" )

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  • Baccarat Hall of Fame Member
Ellis has regularly tried to drive home the message that Baccarat "profits" are skyrocketing for the casinos.

And even James Bond might be surprised by these numbers recently released by the LAS VEGAS CONVENTION AND VISITORS ASSOCIATION.

(1) Las Vegas "Gaming Win" , in $$ billions, from all gambling devices ( Year, Total $$ profit "all gaming", BAC only $$ profit , # of BAC tables in Nevada)

1992 $6.2BB $291MM 59

2003 $9.6BB $366MM 90

2008 $11.5BB $773MM 194

2013 $12.0BB ( est) $1.56BB 285

Notes:

(a) Baccarat tables projected statewide open in 2014 = 331

(B) In 2013, there were 1,347 blackjack tables on the LV strip generated $835 MM casino profit, while just 285 Baccarat tables generated $1.56 BB profit

© Las Vegas Visitors from China have risen from 87,000 to over 280,000/year in the last 20 years

(d) Visas issued rose from 502 to 8,567 in 2013

(e) In 2013, all gamblers wagered a total of $11.3BB on Baccarat in Nevada ( compare it with the " gaming win" above)

(f) In 2012 , Chinese "visitors" to Vegas represented only 5.1% of the total amount of international visitors to Las Vegas

Conclusions, as I see them ( for fellow BTC participants , AND our forum's "founding fathers") ...I AM SURE THERE ARE MANY OTHERS ELLIS AND KEITH HAVE ALREADY CONTEMPLATED!

(aa) you better stay 'sharp' on your BAC skills if you want to "keep your shirt on"

(bb) BAC is the most important "profit" game to Vegas, outside of Slots ( but BJ players still far outnumber BAC players, so how long do you think it will be before you start seeing other BAC websites "popping up" ??)

(cc) there maybe a huge, huge "hole" in the market for those who can develop effective blackjack strategies for BJ, and promote them wisely and "with results"

(dd) While "WhatHappensInVegas,StaysInVegas" is likely Wikipedia fodder, and has a nice ring to it, we all know these "stats" are just a "microcosm" of what is happening all over the gambling capitals of the USA market...

IMPORTANT MESSAGE TO ELLIS AND KEITH:

(aaa) This is Pandora's box. Do you dare open it? Or do you leave well enough alone, keep making "patchwork repairs" and find a person like MP with the vim-and-vigor to carry the mantle...( there is no right or wrong answer ... everyone owns a business faces these types of ST/LT challenges/opportunities/potential pot-holes daily...)

(bbb) Can you handle/do you want to handle the traffic from 3,4,5 different websites? Likely that is what it would take to really amp-up the inflow/outflow needed to ensure market leadership....The outliers are used to feed into the main site...( Keith- not telling you anything you do not already know.)..Question is, do you want to "cater more" to those driving the business? Means Multi-lingual instruction, kind of like "baiting-the-hook" for Striper, vs. Catfish or Swordfish...It's just plain different...

I know this is "Just Vegas, Just Nevada" info...but, realistically, I am challenging the market leader to identify how it will maintain it's " leadership position" in a rapidly changing environment...

Like Clint Eastwood's Dirty Harry said many, many years ago:

" So, are you feeling lucky? Well are you?"

( live from Las Vegas...kachatz1...remember, I'd rather be "good", than just "lucky" )

correction..item (e) above...the $11.3 BB is the "total Las Vegas gaming win", NOT the amount wagered on BAC

No matter, better learn all you can about BAC, because it is just going to get more and more of the gambling "piece of pie".....(preshuffled cards may just be the tip of the iceberg...)

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I think the numbers clearly indicate that Bac players as a whole have no idea what they are doing. Somehow they find a way to lose at a far greater rate than the game odds (50/50) and commission would dictate.

From a marketing standpoint BTC gets plenty of hits. That's not the problem.

I think the problem is we have nothing to attract players after finally finding our site.

Hitters want to know exactly what they are buying, what results they can realize and most important WHO they are buying from.

All they see is a list of products for sale and people have no idea of what those product are, how successful they are, who designed them or what the designers qualifications are. We have no sales letter or bios that visitors can readily see. There is no comparison presented of our products vs our competitor's who they likely just looked at. We end up being the last site people are most likely to buy from.

Worse, they end up buying inferior products from inferior sites just because they had a sales letter and we don't. Actual buyers like sales letters. They like to be sold. That is what basic Marketing is all about.

The fact is we have the best BJ and Bac products money can buy. We have the ONLY Bac product designed specifically for preshuffled cards while 95% of the game worldwide is preshuffled. The vast majority of players aren't even aware there is a difference.

As a result, BTC's share is dwindling in a market that is exploding.

This has to change!

We need a front page that says who we are, what are our qualifications, what exactly we are selling, how our members are doing with those products and WHY players should buy our products vs the competition. There needs to be testimonials from our members.

In other words we need to go back to Marketing basics. We aren't just doing Marketing wrong - We are ignoring it altogether! And then we wonder why we can't get sales.

The whole front end of our site, what people first see when they come to our site, needs to be completely rethought and redesigned.

I can do this but I'll need your help. YOU are the best qualified to tell me what prospective customers really want to see.

I am extremely pleased with the turnout of our membership for MDB. But I'm selling to a captive audience that represents one thousanth of 1% of the worldwide market. It is not our 50 people I need to be selling to. It is the other millions of people who play this game but obviosly have no clue how to play it successfully. THOSE are the people who need our products and at the moment we are completely ignoring them. In fact I would go so far as to say the front end of our site is a complete turnoff to prospective members. More than that. It is an insult.

We have the best products and the worst sales.

This has to change! Whatever it takes, this has to change!

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Interesting,

I read a similar critique of this site on another site that i came across recently.

baccaratlabs.com

i agree, for what its worth, that maybe there needs to be a new plan or change of

direction for this site(which I do enjoy coming to) to thrive.

The Best to you!!!

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Ellis has regularly tried to drive home the message that Baccarat "profits" are skyrocketing for the casinos.

And even James Bond might be surprised by these numbers recently released by the LAS VEGAS CONVENTION AND VISITORS ASSOCIATION.

(1) Las Vegas "Gaming Win" , in $$ billions, from all gambling devices ( Year, Total $$ profit "all gaming", BAC only $$ profit , # of BAC tables in Nevada)

1992 $6.2BB $291MM 59

2003 $9.6BB $366MM 90

2008 $11.5BB $773MM 194

2013 $12.0BB ( est) $1.56BB 285

Notes:

(a) Baccarat tables projected statewide open in 2014 = 331

(B) In 2013, there were 1,347 blackjack tables on the LV strip generated $835 MM casino profit, while just 285 Baccarat tables generated $1.56 BB profit

© Las Vegas Visitors from China have risen from 87,000 to over 280,000/year in the last 20 years

(d) Visas issued rose from 502 to 8,567 in 2013

(e) In 2013, all gamblers wagered a total of $11.3BB on Baccarat in Nevada ( compare it with the " gaming win" above)

(f) In 2012 , Chinese "visitors" to Vegas represented only 5.1% of the total amount of international visitors to Las Vegas

Conclusions, as I see them ( for fellow BTC participants , AND our forum's "founding fathers") ...I AM SURE THERE ARE MANY OTHERS ELLIS AND KEITH HAVE ALREADY CONTEMPLATED!

(aa) you better stay 'sharp' on your BAC skills if you want to "keep your shirt on"

(bb) BAC is the most important "profit" game to Vegas, outside of Slots ( but BJ players still far outnumber BAC players, so how long do you think it will be before you start seeing other BAC websites "popping up" ??)

(cc) there maybe a huge, huge "hole" in the market for those who can develop effective blackjack strategies for BJ, and promote them wisely and "with results"

(dd) While "WhatHappensInVegas,StaysInVegas" is likely Wikipedia fodder, and has a nice ring to it, we all know these "stats" are just a "microcosm" of what is happening all over the gambling capitals of the USA market...

IMPORTANT MESSAGE TO ELLIS AND KEITH:

(aaa) This is Pandora's box. Do you dare open it? Or do you leave well enough alone, keep making "patchwork repairs" and find a person like MP with the vim-and-vigor to carry the mantle...( there is no right or wrong answer ... everyone owns a business faces these types of ST/LT challenges/opportunities/potential pot-holes daily...)

(bbb) Can you handle/do you want to handle the traffic from 3,4,5 different websites? Likely that is what it would take to really amp-up the inflow/outflow needed to ensure market leadership....The outliers are used to feed into the main site...( Keith- not telling you anything you do not already know.)..Question is, do you want to "cater more" to those driving the business? Means Multi-lingual instruction, kind of like "baiting-the-hook" for Striper, vs. Catfish or Swordfish...It's just plain different...

I know this is "Just Vegas, Just Nevada" info...but, realistically, I am challenging the market leader to identify how it will maintain it's " leadership position" in a rapidly changing environment...

Like Clint Eastwood's Dirty Harry said many, many years ago:

" So, are you feeling lucky? Well are you?"

( live from Las Vegas...kachatz1...remember, I'd rather be "good", than just "lucky" )

Another top notch read, katchatz!

I have been reluctant to post a question lately pertaining to BJ, and now since you

bring up the game...

Im gonna put it in the chubby thread though cause it is not about NOR.

I would REALLY appreciate an answer from you and Ellis and anyone else.

Thank you!!

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  • Baccarat Hall of Fame Member
I think the numbers clearly indicate that Bac players as a whole have no idea what they are doing. Somehow they find a way to lose at a far greater rate than the game odds (50/50) and commission would dictate.

From a marketing standpoint BTC gets plenty of hits. That's not the problem.

I think the problem is we have nothing to attract players after finally finding our site.

Hitters want to know exactly what they are buying, what results they can realize and most important WHO they are buying from.

All they see is a list of products for sale and people have no idea of what those product are, how successful they are, who designed them or what the designers qualifications are. We have no sales letter or bios that visitors can readily see. There is no comparison presented of our products vs our competitor's who they likely just looked at. We end up being the last site people are most likely to buy from.

Worse, they end up buying inferior products from inferior sites just because they had a sales letter and we don't. Actual buyers like sales letters. They like to be sold. That is what basic Marketing is all about.

The fact is we have the best BJ and Bac products money can buy. We have the ONLY Bac product designed specifically for preshuffled cards while 95% of the game worldwide is preshuffled. The vast majority of players aren't even aware there is a difference.

As a result, BTC's share is dwindling in a market that is exploding.

This has to change!

We need a front page that says who we are, what are our qualifications, what exactly we are selling, how our members are doing with those products and WHY players should buy our products vs the competition. There needs to be testimonials from our members.

In other words we need to go back to Marketing basics. We aren't just doing Marketing wrong - We are ignoring it altogether! And then we wonder why we can't get sales.

The whole front end of our site, what people first see when they come to our site, needs to be completely rethought and redesigned.

I can do this but I'll need your help. YOU are the best qualified to tell me what prospective customers really want to see.

I am extremely pleased with the turnout of our membership for MDB. But I'm selling to a captive audience that represents one thousanth of 1% of the worldwide market. It is not our 50 people I need to be selling to. It is the other millions of people who play this game but obviosly have no clue how to play it successfully. THOSE are the people who need our products and at the moment we are completely ignoring them. In fact I would go so far as to say the front end of our site is a complete turnoff to prospective members. More than that. It is an insult.

We have the best products and the worst sales.

This has to change! Whatever it takes, this has to change!

It takes a dedicated Marketing person, one who is knowledgeable of CSM software, and can write compelling copy

It has to be done daily...not just a website, but blogs, email blasts, Utube type videos, etc

You have a really good start with the forum...

Here is an example of a SportsBetting website...I receive " something" from them everyday

Http://www.WinningWithOWB.com

Just one example...but " compelling" , asking for immediate action, etc.

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I have been reading about the winning from the baccarat tables, but isn't most of these winnings coming from the no commission baccarat tables that offer bets on the ties, panda and dragon bets.

The aisians slam these bets hoping for an immediate windfall, when in reality these are the worst bets in the casinos, boosting the baccarat table winnings.

I think the numbers clearly indicate that Bac players as a whole have no idea what they are doing. Somehow they find a way to lose at a far greater rate than the game odds (50/50) and commission would dictate.

From a marketing standpoint BTC gets plenty of hits. That's not the problem.

I think the problem is we have nothing to attract players after finally finding our site.

Hitters want to know exactly what they are buying, what results they can realize and most important WHO they are buying from.

All they see is a list of products for sale and people have no idea of what those product are, how successful they are, who designed them or what the designers qualifications are. We have no sales letter or bios that visitors can readily see. There is no comparison presented of our products vs our competitor's who they likely just looked at. We end up being the last site people are most likely to buy from.

Worse, they end up buying inferior products from inferior sites just because they had a sales letter and we don't. Actual buyers like sales letters. They like to be sold. That is what basic Marketing is all about.

The fact is we have the best BJ and Bac products money can buy. We have the ONLY Bac product designed specifically for preshuffled cards while 95% of the game worldwide is preshuffled. The vast majority of players aren't even aware there is a difference.

As a result, BTC's share is dwindling in a market that is exploding.

This has to change!

We need a front page that says who we are, what are our qualifications, what exactly we are selling, how our members are doing with those products and WHY players should buy our products vs the competition. There needs to be testimonials from our members.

In other words we need to go back to Marketing basics. We aren't just doing Marketing wrong - We are ignoring it altogether! And then we wonder why we can't get sales.

The whole front end of our site, what people first see when they come to our site, needs to be completely rethought and redesigned.

I can do this but I'll need your help. YOU are the best qualified to tell me what prospective customers really want to see.

I am extremely pleased with the turnout of our membership for MDB. But I'm selling to a captive audience that represents one thousanth of 1% of the worldwide market. It is not our 50 people I need to be selling to. It is the other millions of people who play this game but obviosly have no clue how to play it successfully. THOSE are the people who need our products and at the moment we are completely ignoring them. In fact I would go so far as to say the front end of our site is a complete turnoff to prospective members. More than that. It is an insult.

We have the best products and the worst sales.

This has to change! Whatever it takes, this has to change!

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Ellis, I am self employed. I sell a GPS trailer tracking software and tracking device solution to trucking companies all over North America. Our software can be read in English, Spanish or French at the click of your mouse. This helps us sell to different markets and does not exclude us. How many Asian members do we have? Why don't we have more? Perhaps we need to cater to the Asian market in thier language because they are the majority of the market? Sales is all about the numbers. Target the majority.

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Ellis there is no doubt sales could be increased and I don't even know what they are. That being said, you and keith seem to have created something really special here, something rare. If i were you guys I'd want to make sure that any changes in sales volumes never affect the overall high quality tome of your operation. M

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